Brand and positioning
What you stand for, who you want to reach and how you sound. Captured in brand guidelines that all content follows.
Agency Solutions
Marketing with a point of view. Delivered with AI.
Brand, campaigns, content, social media and newsletters - planned by people with over 30 years of experience in communication, delivered with AI-powered workflows that take routine work off your plate.
Good communication takes time. Which is usually what's missing.
In many companies, marketing happens on the side: a post here, a newsletter there, whenever there is time. As a result, the brand comes across a little differently on every channel, and in the end nobody really knows whether something worked.
We combine classic agency work with AI where it really helps. Strategy, attitude and decisions stay with people. Research, variants, planning and analysis get faster. The result is more communication at consistent quality, without your team having to put in more hours.
- Too little time for contentRegular posts and newsletters get pushed aside by daily business.
- An inconsistent presenceThe brand sounds and looks different on every channel.
- Campaigns without measurementThe budget goes out, the return stays unclear.
- Routine eats creativityCoordination, variants and reporting take up most of the time.
What we actually do
Individually or as ongoing support. Every building block follows the same brand foundation.
Campaigns and social media
Campaigns from the idea to the analysis, and ongoing management of your channels, with a plan instead of chance.
Content and editorial planning
Blog, expert articles, podcasts and press work, planned in an editorial calendar. For podcasts, we work with podlet.
Newsletters and email
Newsletters people actually read: clear topics, clean delivery, privacy-compliant sign-up and numbers you can follow.
AI workflows and automation
Processes for research, variants, approvals and reporting that take recurring work off your plate. For other agencies too.
Analysis and management
Reports you can understand instead of a data graveyard, plus coordination of external service providers when several partners are involved.
How we work
First understand, then plan, then deliver regularly and fine-tune.
Initial conversation
Free and without obligation. We get to know your company, your goals and what you have done so far.
Analysis and strategy
Audience, channels, messages and a brand foundation that gives all content a direction.
Delivery
Content, campaigns and newsletters according to plan. AI speeds up drafts, people decide and check.
Measure and fine-tune
Regular analysis and clear recommendations on what comes next.
What you can rely on
Division of labor
AI drafts, people decide
No content goes to you or your customers unchecked.
Collaboration
Project or ongoing
For a campaign, a relaunch or as long-term support.
Experience from working with
A selection from over 30 years of industry experience - plus more than 50 other companies and organisations.
FAQ on marketing with AI
Does AI write your copy?
AI helps us with research, drafts and variants. What it is about, how a brand sounds and what gets published is decided by people. We check and edit every text before it goes to you.
How do you make sure the content sounds like us?
It starts with a clear brand foundation: positioning, tone of voice, words that suit you and words that do not. All content follows it, no matter whether a person or an AI delivers the first draft.
Do you also provide ongoing support?
Yes. We work both on a project basis, for example for a campaign or a brand relaunch, and on an ongoing basis, for example for editorial planning, social media and newsletters.
Do you also work for other agencies?
Yes. We set up AI-powered workflows and automation for agencies, for example for approvals, variants and reporting, and support them with specialist topics such as AI, podcasts or web.
Further reading
From the blog (in German)
Terms explained
- Brand Voice How a brand sounds
- Corporate Design The visual identity
- Content Strategy Content with a system